PMI Austin Chapter Meeting (In-Person)

Power Skills

Important Note: If you are a PMI member from another chapter, please register as a non-chapter member for this event and self-report your PDU credit. Also remember to use the same full name and email ID used for PMI membership.

This event will be recorded for our online audience. If you have any objections, we suggest you register for the virtual chapter meeting. 

In-person Event Price: $25 for members and $35 for non-members.

Masks are discretionary for the event. PMIA will be following the States mandated Covid-19 protocols.


Hurry! There are only 150 seats available! We will open at 5:00 pm with dinner (vegetarian and non-vegetarian options available onsite) and informal networking sessions.

5:00 – 6:15 pm : Dinner available

5:45 – 6:15 pm : New member orientation 

6:15 – 6:30 pm : Message from our Chapter President & Chapter Updates (0.5 PDU Leadership)

6:30 – 7:30 pm :How behavioral design can make your products better (1 PDU Business Acumen)

Starts at 7:30 pm : Post-event Networking


JJ Pickles Conference Center (Commons Conference Center)

10100 Burnet Rd Building 137

Austin, TX 78758

Note: We will close registration 3 hours before the event starts.

Speaker Bio

Sparky-Witte.jpg Sparky Witte

Sparky serves as VP, Professional Services at Live Neuron Labs. There, he guides clients like the American Heart Association, American Medical Association, Moderna and others in designing products and messages to improve lives. Sparky spent 18 years in Advertising and Marketing, studying how people think and how to craft messages and experiences to influence their attitudes, behaviors and buying decisions. Since joining LNL 5 years ago, he's focused on applying that expertise, through behavioral design to help people make better choices and improve their lives, their communities, and the world.



How behavioral design can make your products better

Description of Presentation


Interested in Behavioral Science or Design but not sure how it really works? Have you read about behavioral biases, effects and models but you're unclear how to apply them to your work?

In this interactive session, we'll talk about the Emotional ROI model for behavioral design. We'll also work together through a case study, learning how to analyze for behavioral barriers and add behavioral rewards.You'll get a better understanding of how to use behavioral design in your own work. And Sparky will share the full presentation slides as a guide for applying the model to your next project.


Learning Objectives for Presentation


  • Gain a better understanding of how your users make decisions
  • Learn a new framework to analyze your product and user interactions
  • Learn the 6 dimensions of emotional costs to apply to your next project hurdle

Presentation Category (Triangle)

1 PDU Business Acumen


For any issues with registration or questions about claiming PDUs, email VP of Professional Development.

It is no longer possible to register for this event

It is no longer possible to register for this event


Type of category: Chapter Meeting

Type of activity: Power Skills, Business Acumen

Date: March 28th, 2023

Hour: 17:00 to 19:00

Number of PDUs: 1.5





JJ Pickles Conference Center (Commons Conference Center)

10100 Burnet Rd Building 137
Austin, TX, 78758